Privacy Policy

Welcome to the Privacy Policy of Ward Brothers Motorsports and Dealer Attract. By using this website, you acknowledge and consent to this Privacy Policy. Protecting your privacy online is our top priority, and we are dedicated to safeguarding your personal information. This Privacy Policy explains the collection, use, and disclosure of personal information we may gather from you through our website. It aims to provide clarity on the terms and conditions governing the handling of your data.

Collection of Personal Information

Our primary objective in collecting personal information is to personalize your interactions and experiences on our website. We collect personally identifiable data that you voluntarily provide to us or that we obtain through direct contact with you. This information may include your name, telephone number, email address, or other details you provide when initiating a purchase transaction or subscribing to future communications. Additionally, when you access our website, we may passively or automatically collect further personally identifiable and non-personally identifiable data related to your use of our website. This may include information such as your browser type and version, IP address, device identification, geographical location, and referring website.

Use of Personal Information

We collect and use your personal information to operate our website, deliver requested products and services, and for marketing purposes. Depending on the specific purpose, we may process your personal information based on your consent, contract fulfillment, legal obligations, or legitimate business interests. We do not sell, rent, or lease our customer lists to third parties. However, we may share data with trusted partners to perform statistical analysis, provide customer support, facilitate deliveries, or for marketing purposes. We may also use your personally identifiable data to inform you about other products or services offered by us or our affiliates. Your information may be used to respond to your inquiries or for future marketing, unless you instruct us otherwise.

We may utilize both personally identifiable and non-personally identifiable data for various purposes, including server diagnostics, website administration, attribution reporting, personalization of user experiences (including advertising or targeted features), and generating aggregate statistical data. Non-personally identifiable data helps us understand user preferences and popular content, allowing us to deliver customized content and advertising within our website.

Disclosure of Personal Information

We may disclose your personal information without notice in compliance with applicable laws, and legal processes, or to protect the rights and property of our company. In exigent circumstances, we may also act to ensure the personal safety of our website users or the general public.

Privacy Policy for California Residents

Scope: This section specifically applies to California residents entitled to receive information under the California Consumer Privacy Act of 2018 (“CCPA”). It outlines how we collect, use, and share Personal Information when acting as a “business” as defined by the CCPA. Furthermore, it delineates the rights California residents have regarding their Personal Information. Please note that certain categories of California residents, such as job applicants, may receive a privacy notice specific to their category.

Your Privacy Rights as a California Resident:

Information: You have the right to request information regarding the collection and use of your Personal Information, including:

  • Categories of Personal Information collected

  • Sources from which Personal Information is obtained

  • Business or commercial purposes for collecting Personal Information

  • Categories of third parties with whom Personal Information is shared

  • Disclosure of Personal Information for a business purpose, including the categories of recipients

  • Disclosure of Personal Information for sale, including the categories of recipients

Access: You can request a copy of the Personal Information collected about you within the past 12 months.

Deletion: You have the right to request the deletion of your Personal Information collected by us.

Correction: You can request updates or revisions to inaccuracies in your Personal Information.

Nondiscrimination: You have the right to exercise the aforementioned rights without facing any form of discrimination, including denial of service, price changes, reduced service quality, or penalization.

Use of Cookies

Our website may use “cookies” to enhance your online experience. Cookies are text files placed on your hard disk by a web page server, uniquely assigned to you. They cannot run programs or deliver viruses. Cookies serve various purposes, such as detecting prior access to online services. We use cookies to improve your website visits, enable specific functions, and personalize user experiences. For example, cookies help identify previously viewed units on your device.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes compliance with legal, tax, or accounting obligations.

Security

We take extensive measures to protect your information. Sensitive data transmitted through our website is encrypted during online transmission. Access to personally identifiable data is restricted to employees performing specific job functions. Our computer systems and servers storing personally identifiable data are located in secure environments.

Unsolicited Submissions Policy

Ward Brothers Motorsports appreciates comments about its products, website, sponsorships, and promotional materials. However, please note that submitting comments, ideas, or other information to Ward Brothers Motorsports does not establish a confidential or specific relationship between you and Ward Brothers Motorsports. While we cannot guarantee the confidentiality of submissions or provide compensation, we may utilize any comments, ideas, or information contained in your submissions, unless protected by copyright, trademark, or patent laws, or subject to a specific written agreement.

Children Under Thirteen

Protecting children’s privacy online is of utmost importance to us. We do not knowingly collect personally identifiable data from children under the age of thirteen. If you are under thirteen, please obtain permission from your parent or guardian before using this website.

Opt-Out & Unsubscribe

We respect your privacy and offer the opportunity to opt out of receiving certain information at any time. To opt out of our communications or request changes to your personal data, including deletion, please contact us using the phone number provided on this website.

Accessing This Website

This website is hosted on servers located in the United States. By accessing this website, you consent to the collection and use of your anonymous data, personal information, and form submissions for analytics and advertising purposes.

Updates to This Privacy Policy

We reserve the right to update this Privacy Policy as needed and in a timely manner. We encourage you to review this Privacy Policy periodically to stay informed about any changes. Your continued use of our website after such updates signifies your agreement to the revised Privacy Policy.



SMS Privacy Policy

Ward Brothers Motorsports is committed to protecting your privacy and complying with the Telephone Consumer Protection Act (TCPA) and Campaign Registry (TCR) requirements. This SMS Privacy Policy explains how we collect, use, disclose, and safeguard your phone number and related data when you opt in to receive SMS (text message) communications from us through our website, www.wardbrothersmotorsports.com.

1. Information We Collect

When you provide express written consent to receive SMS, we may collect:

  • Your phone number.
  • Information you provide, such as your name or preferences, during the opt-in process.

2. How We Use Your Information

We use your phone number and related data to:

  • Send SMS messages regarding a purchase or service, as described during opt-in.
  • Respond to inquiries or provide customer support via SMS.
  • Improve our SMS services and personalize your experience.
  • Comply with legal obligations, including TCPA and TCR requirements.

3. Express Written Consent

By opting in to receive SMS, you provide express written consent to receive text messages from www.wardbrothersmotorsports.com, which may include marketing or promotional messages, using an autodialer or prerecorded messages, as permitted by the TCPA.

  • Opt-In Process: You opt in by entering your phone number and checking a box or clicking a button on our website explicitly agreeing to receive SMS. The opt-in disclosure will clearly state the types of messages (sales and service inquiries or updates), and that message and data rates may apply.
  • Message Scope: We will only send SMS related to a purchase or sales inquiry.
  • No Purchase Required: Consent to receive SMS is not a condition of purchasing any goods or services.

4. Message Frequency and Costs

  • Frequency: The number of messages you receive will vary based upon the length of the sales or service discussion process.
  • Costs: Standard message and data rates may apply, as determined by your mobile carrier. You are responsible for any charges incurred.

5. Opting Out

You may opt out of SMS at any time by:

  • Replying “STOP” to any SMS message from us. You will receive a confirmation message and no further messages unless you re-opt-in.
  • Contacting us at 205-208-3278.
    After opting out, you may still receive non-marketing SMS, such as transactional messages (e.g., order receipts) or responses to your inquiries, if applicable.
    Additional commands include:
  • Reply “HELP” for assistance or more information.
  • Reply “START” to re-opt-in after opting out (if supported).

6. Sharing Your Information

We do not sell, rent, or share your phone number with third parties for their marketing purposes. We may share your information with:

  • Trusted service providers (e.g., SMS platform providers) who assist us in delivering SMS and are contractually obligated to comply with TCPA, TCR, and confidentiality requirements.
  • Legal authorities, if required by law or to protect our rights.

7. Data Security

We implement reasonable technical and organizational measures to protect your phone number and related data from unauthorized access, loss, or misuse, in line with TCR security standards. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your phone number and related data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. If you opt out, we will promptly remove your phone number from our SMS marketing lists, unless retention is required for legal compliance (e.g., maintaining opt-out records).

9. Your Rights

Under applicable laws, you may have rights to:

  • Access, correct, or request deletion of your personal information.
  • Revoke consent for SMS communications by opting out.

To exercise these rights, contact us at 205-208-3278.

10. Third-Party Links and Services

Our SMS messages may include links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies before engaging.

11. Children’s Privacy

Our SMS services are not intended for individuals under 13. We do not knowingly collect phone numbers from children under 13 without verifiable parental consent. If we learn that such data has been collected, we will delete it promptly.

12. Compliance with TCR and CTIA Guidelines

We adhere to TCR requirements and CTIA’s Messaging Principles and Best Practices, ensuring:

  • Clear opt-in disclosures and consent records.
  • Transparent messaging about program scope, frequency, and costs.
  • Immediate processing of opt-out requests.
  • Use of registered 10DLC numbers for SMS campaigns.